EF RETAIL STORE

PROJECT: Using beautiful existing photography, we were to create an invitation/mailer and poster to celebrate Earth Day with the local community. EILEEN FISHER, as a company, is completely committed to reducing waste with the goal being full circle manufacturing. Not only does EILEEN FISHER support consciously made clothing, customers are invited to recycle EILEEN FISHER pieces by bringing them back to the store when no longer of use to them. A tie in with Earth Day was a natural for this company.

MECIAL HISTORY PICTURES

PROJECT: Introduce, in the context of medical and educational conferences, the Vaccine Makers Project (VMP), a two pronged program focusing on Maurice HIlleman, the largely unknown father of vaccines and vaccine science. A poster, banner, brochure, and direct mail piece were created to highlight the importance of Maurice Hilleman's work.  

EF RETAIL EVENT

PROJECT: To create a promotional package for a special jewelry event in an EILEEN FISHER retail store. Well paired with EILEEN FISHER collection, PONO by Joan Goodman is designed to be versatile, bold, and light, reflecting color in natural serene settings.

EF RETAIL STORE

PROJECT: To design a mailer, handout, and poster for a special event at an EILEEN FISHER retail shop, with a woman owned local knitting and yarn company, Slip Knot, reflecting the importance of appealing tones and the tactile.

BONNIE'S TOPPINGS

PROJECT: A new frozen yogurt and soft ice cream chain at the New Jersey shore wanted posters to decorate all the shops, that could be used as print ads as well. One location also had a cafe for coffee and fresh orange juice and fresh baked goods. The message was to be appetizing, quick, and colorful.

LATRICE

PROJECT: To create a billboard-like poster that would speak to all that Latrice woman's boutique offers. Simple sophistication and timeless beauty for all seasons and lifestyles. We chose to focus on an appealing and relatable image and the one universal truth about fashion versus trendiness. Lines. It's all in the lines. Beautiful lines never go out of style. Neither does black and white in both photography and fashion. 

latricefashion.com

ABB

PROJECT: This assignment was two fold. To increase global awareness while generating internal pride. It was necessary to share the company's overall corporate philosophy/mission with the electrical transmission industry while increasing internal morale across all departments. By employing original, symbolic, and timeless illustrations we represented the forward thinking global orientation of the company as well as the personal pride in individuality and intelligence of their employees. A successful campaign on both fronts.

OSTER PROFESSIONAL PRODUCTS

Our charge was to boost interest and energy behind the line of Oster clippers for two market sectors at once, salons and groomers, people and pets. Preferable with one campaign to run in animal husbandry and salon publications.

What do dogs and people have in common? They both need haircuts.  And their stylists need good tools. There's nothing more impactful than a demonstration.  With no retouching and no photoshop. Just honest straightforward results. The ads supported each other and communicated effectively to both segments of the market. 

CHALMETTE PLASTIC SURGERY CENTER

PROJECT: Our challenge was to increase calls from referring primary care physicians, dermatologists and potential patients by engendering trust in our center. We chose to do so in a light hearted way, still taking responsibility for the importance and gravity of surgical procedures. This served to set Chalmette apart.

SUNBEAM HOSPITALITY

Sunbeam was known more for mixers and home products. They wanted to move into the hotel and hospitality sector. The focus on attributes spoke to safety which is the main concern with putting irons in hotel rooms. Ran in conjunction with in room coffeemaker ads to increase overall awareness and sales. 

UNISOURCE WORLDWIDE

PROJECT: This campaign was speaking directly to end users of paper in the design industry, through trade print ads and direct mail.  After seeing these, they would consider buying from Unisource next time around. At the time it was unusual to direct ads to the in house creatives instead of office supply departments. 

LEHIGH PRESS
PROJECT:  Brochure introducing a new printing technique that produced more brilliant color. 

REGULUS LOCKBOX SERVICES
PROJECT: Brochure used to introduce potential and current clients to outsourcing lockbox services. 

GATEWAY PRESCHOOL
PROJECT: Brochure to mail and handout to prospective parents of preschoolers.