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IDEAS AT WORK
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This work is an ongoing exploration that began during and following the Covid-19 pandemic. Isolation from friends and family, the relentless onslaught of tragedy and loss, and the ever looming impact of both the environmental and political climate drove me to seek refuge in new connections with artists and art instructors. Immersing myself in the making of art has proven to be surprising at every turn.
Acrylic on canvas
16” x 12”
2023
Acrylic on canvas
18 x 24 in.
2024
Acrylic
20 x 20 in.
2024
Acrylic on canvas
14" x 14"
2024
Acrylic on canvas
18 x 24 in.
2024
Acrylic on Yupo
11”x 14”
2024
Acrylic on canvas
8”x10”
2024
Acrylic on canvas
24” x 18”
2022
Acrylic on canvas
30”x 40”
2023
SOLD
Acrylic on Panel
18” x 24”
2023
Acrylic on panel
10” x 10”
2023
Acrylic on canvas
14” x 14”
2023
Acrylic on Yupo
9” x 12”
2022
Acrylic on yupo
17.5” x 21”
2022
Acrylic on canvas
10” x 14”
2022
SOLD
Acrylic on canvas.
28”x36”
2022
Honorable mention GREY CUBE GALLERY
Acrylic on canvas
16” x 20”
2022
Acrylic on Yupo 14” x 9.5”
2021
Acrylic on Yupo
11”x14”
2021
Acrylic on Canvas Paper
11”x14”
SOLD
2020
Acrylic on Yupo
11”x14”
SOLD
2021
Acrylic on Yupo
11”x14”
2021
Acrylic on Yupo
9.5” x 12.5”
2021
SOLD
Acrylic on Yupo
11”x14” inches
2020
Acrylic on Yupo
9”x12”
SOLD
Acrylic on stretched canvas
15” x 19.5”
2020
Acrylic on Canvas
10”x12”
2020
Acrylic on canvas.
16 x20" in
2024
Acrylic on stretched canvas
16”x20” inches
SOLD
2020
Acrylic on stretched canvas
12”x24”
2020
Acylic on Yupo
11”x14”
2020
Acrylic on Yupo
11”x14”
2024
Bronze Award in Camelback Portrait juried exhibition. Spring 2022
Acrylic on Canvas
12”x16”
2021
Acrylic on stretched canvas
24”x 30”
2019
Acryic on canvas
18" x 24"
2023-24
After 14 zoom funerals during 2020 through 2022, the weight of grieving hit hard. Here a family is bowing in sadness as a spirit passes by and breaks the borders of the page.
Acrylic on Yupo 11”x14”
2021
Acrylic on Yupo
11”x14”
Acrylic on yupo
11 x 14 in.
2022
9x12 Acrylic inches framed
9”x12”
2017
Acrylic on stretched canvas
12”x36”
2018
Acrylic on stretched canvas
30”x 15.5”
2018
Acrylic on stretched canvas
16”x20”
SOLD
Acrylic on stretched canvas
8”x10”
2020
Acrylic on stretched canvas.
12”x16”
2019
SOLD
Acrylic
18x 24 in.
2020
Whether it’s a section, page, or the entire site, an eblast, blog or tweet, content has to have a consistent informative voice, appealing to your clients and customers as it supports SEO. This is always our goal. To leave the reader wanting more.
Some say print is dead but it’s very much alive and kicking. Just look around. Magazine ads, bus shelters, billboards, newspapers, direct mail, posters, handouts, invitations, and packaging are just a few of the vehicles for print marketing. It has to work well on its own and in tandem with the nonstop digital messaging of our ever-evolving complicated landscape.
EF RETAIL STORE
PROJECT: Using beautiful existing photography, we were to create an invitation/mailer and poster to celebrate Earth Day with the local community. EILEEN FISHER, as a company, is completely committed to reducing waste with the goal being full circle manufacturing. Not only does EILEEN FISHER support consciously made clothing, customers are invited to recycle EILEEN FISHER pieces by bringing them back to the store when no longer of use to them. A tie in with Earth Day was a natural for this company.
MECIAL HISTORY PICTURES
PROJECT: Introduce, in the context of medical and educational conferences, the Vaccine Makers Project (VMP), a two pronged program focusing on Maurice HIlleman, the largely unknown father of vaccines and vaccine science. A poster, banner, brochure, and direct mail piece were created to highlight the importance of Maurice Hilleman's work.
EF RETAIL EVENT
PROJECT: To create a promotional package for a special jewelry event in an EILEEN FISHER retail store. Well paired with EILEEN FISHER collection, PONO by Joan Goodman is designed to be versatile, bold, and light, reflecting color in natural serene settings.
EF RETAIL STORE
PROJECT: To design a mailer, handout, and poster for a special event at an EILEEN FISHER retail shop, with a woman owned local knitting and yarn company, Slip Knot, reflecting the importance of appealing tones and the tactile.
BONNIE'S TOPPINGS
PROJECT: A new frozen yogurt and soft ice cream chain at the New Jersey shore wanted posters to decorate all the shops, that could be used as print ads as well. One location also had a cafe for coffee and fresh orange juice and fresh baked goods. The message was to be appetizing, quick, and colorful.
LATRICE
PROJECT: To create a billboard-like poster that would speak to all that Latrice woman's boutique offers. Simple sophistication and timeless beauty for all seasons and lifestyles. We chose to focus on an appealing and relatable image and the one universal truth about fashion versus trendiness. Lines. It's all in the lines. Beautiful lines never go out of style. Neither does black and white in both photography and fashion.
ABB
PROJECT: This assignment was two fold. To increase global awareness while generating internal pride. It was necessary to share the company's overall corporate philosophy/mission with the electrical transmission industry while increasing internal morale across all departments. By employing original, symbolic, and timeless illustrations we represented the forward thinking global orientation of the company as well as the personal pride in individuality and intelligence of their employees. A successful campaign on both fronts.
OSTER PROFESSIONAL PRODUCTS
Our charge was to boost interest and energy behind the line of Oster clippers for two market sectors at once, salons and groomers, people and pets. Preferable with one campaign to run in animal husbandry and salon publications.
What do dogs and people have in common? They both need haircuts. And their stylists need good tools. There's nothing more impactful than a demonstration. With no retouching and no photoshop. Just honest straightforward results. The ads supported each other and communicated effectively to both segments of the market.
CHALMETTE PLASTIC SURGERY CENTER
PROJECT: Our challenge was to increase calls from referring primary care physicians, dermatologists and potential patients by engendering trust in our center. We chose to do so in a light hearted way, still taking responsibility for the importance and gravity of surgical procedures. This served to set Chalmette apart.
SUNBEAM HOSPITALITY
Sunbeam was known more for mixers and home products. They wanted to move into the hotel and hospitality sector. The focus on attributes spoke to safety which is the main concern with putting irons in hotel rooms. Ran in conjunction with in room coffeemaker ads to increase overall awareness and sales.
UNISOURCE WORLDWIDE
PROJECT: This campaign was speaking directly to end users of paper in the design industry, through trade print ads and direct mail. After seeing these, they would consider buying from Unisource next time around. At the time it was unusual to direct ads to the in house creatives instead of office supply departments.
LEHIGH PRESS
PROJECT: Brochure introducing a new printing technique that produced more brilliant color.
REGULUS LOCKBOX SERVICES
PROJECT: Brochure used to introduce potential and current clients to outsourcing lockbox services.
GATEWAY PRESCHOOL
PROJECT: Brochure to mail and handout to prospective parents of preschoolers.
This is where strategic thinking takes root. It is the springboard for all that follows. A brand starts with a name. The name should communicate who and what you are and offer. If not, the challenge to make sure your messages are received and understood by the right people becomes greater. That’s why we love to have the opportunity to get in at the very beginning. To help choose the name. If it's strong, the marketing will be strong too. Whether it’s the first branding, re-branding or refreshing, it has to work across all mediums. One look. One voice. One feeling.
ESSAY DOES IT
We were hired to generate a name and start up identity package that differentiated this college consulting business from competitors and communicated their main focus; guidance with the college application essays. While acknowledging the importance of a well written essay, we made sure potential clients would know that this company understands the stress associated with the college application process. Thus the name, ESSAY DOES IT.
JEWISH FAMILY SERVICES OF DELAWARE
JFS of Delaware was looking for an identity package for their new refugee resettlement initiative. They needed a name that would be connote action, work with their existing brand, and adapt to a large consortium of local partner organizations and volunteers, all working together in this ongoing endeavor.
BONNIE'S TOPPINGS AND CAFE
Librett Creative served as marketing director Bonnie's Toppings from the day they decided to go into the FROZEN YOGURT business, through the construction, set up and first two seasons. The name was already established but the branding, interiors, newspaper ads, handouts, posters, coupons, and an initial website was needed.
Now in their fifth year, Bonnie’s Toppings is thriving in multiple beach locations and two Pittsburgh malls.
LINDY FOR JUDGE 2009
Librett Creative delivered a positioning, logo, mailer, handout and door hanger for this 2009 judicial campaign.
